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What, however, is striking, and is independent of RFID as such, is the plan of the swiss government to store all personal data including bio-metric data in a central database. That definitely sounds threatning, however, has nothing to do with RFID! Rather the opposite: RFID allows for de-centralized data-storage and leaves much more control to the owner than reference numbers with central storages...
Why is the campaign actually using a barcode print [2] when accusing RFID!? Btw, the barcode identifies blank video-tapes, just try it out and read it with your phone using Barcoo[3].
Maybe also the approach is wrong: How would people react on the chip in the passport if they would get some discount or rebate when travelling to different countries? Privacy is sacred but easily sold for a 1% discount in the nearby supermarket. Albrecht Schmidt envisions in his recent blog [4] people selling information about their daily life, e.g. their sleeping pattern - perhaps that's not so far-fetched if the discount on the matress is alright...
[1] http://www.freiheitskampagne.ch/
[2] http://www.rfid-nein.ch/
[3] http://www.barcoo.de/
[4] http://albrecht-schmidt.blogspot.com/2009/03/next-big-thing-lets-look-into-future.html
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