Thursday, July 7, 2011

Tesco Homeplus Virtual Subway Store in South Korea: go shopping through real world clicks

Tesco presents a nice example of how to boost traffic on their online shopping platform
through real world interaction: Large-scale photos of real supermarket shelfs are put as posters to metro subway walls where users can order products at the online store by interacting with 2D barcodes attached next to products:

I guess many other services could benefit as well from this one-"real"-click shop solution, such as travel, electronics, music. I really wonder why this is not yet happening.

Friday, July 1, 2011

1st Call For Papers for NFC 2012

NFC 2012 is the Fourth International Research Workshop with focus on Near Field Communication (NFC). This conference covers the entire technological area, beginning from RF and hardware, smartcards approach, security, applications and services, business processes, up to usability and user experience. NFC 2012 is ideal for addressing the challenges facing multidisciplinary research, development, design, and proof of concepts, pilot projects, deployment and fundamental limits of the NFC technology.

Date: March 13th, 2012 Location: Helsinki, Finland

NFC 2012 is technically co-sponsored by IEEE Finland Section

Selective Topics of Interest

RF & hardware related topics:
High-speed RF interfaces; Modulation techniques; Circuits and antenna design; Power aware design; Modelling and simulation; NFC tests & measurements; Protocol analyses and verification methods; Physical interfaces & architectures; Interoperability between NFC devices, tags and smartcards; RF system-on-chip designs; Wireless charging

Smartcards / SIM cards / Security:
Single wire protocol (SWP); Global platform; Multi-application platforms (SIM centric or not); Secure & multi-secure elements; Secure over the air (OTA) services; Security solutions for readers and terminals; System security solutions

Software platforms for NFC development:
Solutions with NFC add-ons and NFC stickers, software architectures; Smartphones and NFC for location based information services, NFC and augmented reality platforms, NFC m-payment and m-transfer architecture, Interaction systems in ubiquitous information systems; Interoperability between NFC applications and services

New applications & services:
NFC and social media (Facebook, Twitter...); NFC applications for consumers and citizens; Mobile value added services (VAS) using NFC; NFC ecosystems (e.g. tag management); NFC in business processes; Integration of NFC into “Internet Of Things” (IOT); Street and POS marketing with NFC; NFC services in education

Pilot projects, usability and user experience:
NFC and digital cities, airports, homes; Wellness; Homecare; Business usage & leisure activities; User interaction models for NFC applications; Acceptance of NFC devices and services; Field trials and pilots; Secure NFC ecosystem; Virtual ticketing and couponing with NFC, fidelization of NFC cards; User experiences of NFC applications

Important dates
  • 1st Call For Papers: July, 1st, 2011
  • Submission start date: September, 15th, 2011
  • Full Paper Submission Deadline: October, 28th, 2011
  • Author Notification: November 30th, 2011
  • Proceedings Version: December 16th, 2011
  • Author Registration: January 13th, 2012
  • Conference/Workshop: March 13th, 2012

Submission Guidelines and Publication
Authors are invited to submit research and application papers in IEEE Proceedings Manuscripts style (two columns, single-spaced, including figures and references, using 10pt fonts). The papers must not have more than 6 pages. Please use ONLY the following templates (for LaTeX or MS Word).

We appreciate the submission of academic workshop papers representing original, previously unpublished work. Submitted papers will be carefully evaluated based on originality, significance, technical soundness, and clarity of exposition. Duplicate submissions are not allowed. Therefore, submissions of work either submitted to, or already accepted or published in any other conferences/workshops/journals are rejected without reviews.

The link to our conference management system for registration and paper submission will be available on our website. The corresponding author must provide the following information: paper title, all authors’ names, affiliation and contact information, an abstract with about 200-250 words and about five keywords.
Submission of a paper implies that if the paper will be accepted, at least one of the authors must register for the workshop to present the paper. Otherwise the submitted paper will not be published.
Authors of accepted papers will receive guidelines in preparing and submitting the final manuscript together with the notification of acceptance.

Organization Committee
Josef Langer, Stefan Grünberger, Michael Roland, Christian Saminger, Upper Austria University of Applied Sciences
Tuomo Tuikka, Matti Penttilä, Erkki Siira, VTT Technical Research Centre of Finland
Florian Michahelles, Auto-ID Labs, ETH Zurich
Serge Miranda, University of Nice Sophia-Antipolis
Jari Hannuksela, University of Oulu, IEEE Finland Section

Website: For further questions please contact