Thursday, July 7, 2011

Tesco Homeplus Virtual Subway Store in South Korea: go shopping through real world clicks

Tesco presents a nice example of how to boost traffic on their online shopping platform
through real world interaction: Large-scale photos of real supermarket shelfs are put as posters to metro subway walls where users can order products at the online store by interacting with 2D barcodes attached next to products:

I guess many other services could benefit as well from this one-"real"-click shop solution, such as travel, electronics, music. I really wonder why this is not yet happening.

1 comment:

matthias said...

Do you already know QKies? Also QR-code-based ;-)