Tuesday, March 9, 2010

At the GS1 Marketplace

Just two weeks ago Stephan Karpischek and I did another trip to Brussels in order to present My2Cents at the GS1 Global Forum. Among all the supply-chain applications GS1 has initially started it was really refreshing to see the several mobile applications coming up that enable also small retailers to retrieve information about the issuing authority of barcodes, e.g. using Mobile GEPIR. With My2Cents we even went a step further showing how actually consumers themselves can add comments about products and can retrieve the impressions and opinions of others. Obviously, the herb bouilons (only available in Switzerland) we've chosen as sample product for commenting have raised so much interest that some of them have disappeared after our demonstration...

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