Tuesday, September 8, 2009

Whitepaper: Mobile Advertising - 2020 Vision

Ogilvy and Acision have published a White Paper called "Mobile Advertising – 2020 Vision" exploring how mobile advertising will look in 2020 (download here). They lean back about the quality of predictions in general but envision some nice scenarios: a car advertisement (see to the right) can trigger different meanings for different users ranging from buying, renting, or tuning a car. Later they mention serendipity through ads of trusted advertisers, interaction between devices (e.g. buy a shirt an actor on TV is wearing through your mobile).
However, as an essential prerequisite the true adoption of mobile phone is required, not just doing geeking things but using it for continuously for boring routines in daily life. I still wonder how get there looking at the recent 'flat-rate' Swisscom has overed a few weeks ago: 169 CHF/month (!!!) for unlimited data and voice NOT including roaming...

1 comment:

Mara Llarson said...

Mobile advertising and mobile marketing are the solutions to end all your advertising and marketing problems.

Port St. Lucie mobile phone advertising