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I was really curious about how semiotics - studying about properties and functions of sign - could be applied to guide interpretation of phenomena in context. Kecheng Liu illustrated how different semiosis between system user and system analysist can create a gap of understanding which may cause many IT projects to fail.
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Finally, in I used the opportunity in my keynote to draw the attention of knowledge management to thing-generation data (in addition to people-generated they work on today).
Internet of Things – Towards New Frontiers of Knowledge Management on Prezi
I also liked the Barcelo Sants hotel which clearly relyed on Semiotics to be make you feel being in space ship....
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